Here is the second part of our blog on sponsorships: 10 Tips to Secure Sponsorships for your Derby Duck Race Part 2 which includes some valuable tips on seeking out your sponsor prospects. Last month we discussed different ideas on securing sponsorships for your Derby Duck Race.
Get to Know your Sponsor Prospect First
Building a relationship is key when securing and maintaining sponsors. Get to know your sponsors first and really listen to what they have to say in your initial meeting to understand what they really want out of a partnership. Create a package that would be appealing to them based on your conversation. For example, a sponsor may mention to you that they just opened up a second location that they need to inform the community about.
You can draw up a proposal that includes having a 15’ duck balloon in front of their new location for an x amount of weeks as well as an announcement of the new location during your duck race event. This may be more appealing to them rather than placing their logo on your duck race website. Also, pay attention buzz words in your initial conversations and use those same words in your proposal. Buzz words can include: media coverage, community engagement, social media presence, etc. Remember, not all of your proposals have to be the “cookie cutter” levels. You can use those levels as a foundation to build proposals that will fit your sponsors’ needs.
Be Visual with your Story and Race
It is no secret that visuals of your nonprofit will make an impact. When meeting with potential sponsors, bring some sort of visual with you to show what your organization is all about. Visuals can be a photo album, a video played on an iPad, items that represent your organization, etc. A great visual is to create a Quack Book which is a scrap book with photos of your organization and duck race. In your Quack Book you can also include visuals of past sponsorships, statistics, “what a duck can do” images, organization photos, community photos, and duck photos. Creating a Quack Book online will make it easy to update each year. Physically showing your sponsor how they can help and be involved will go a long way rather than meeting them empty handed.
Keep Website Updated
After your initial reach out to a sponsor, the first thing they will most likely do is look at your website to find out more information about your organization and duck race. Make sure your website as well as your duck race website are up to date. Also make sure you have a link to your duck race website on your main organization website. If a sponsor can’t find up-to-date information about you, they most likely won’t take your proposal seriously. Don’t forget about keeping up to date on your social media pages too!
Utilize Social Media
Social Media is a great component to include in your sponsorship proposals. Instead of offering x amount of social media posts for the sponsor, consider creating something unique for the sponsor. For example, have a day and post dedicated to a sponsor. “Trivia Tuesday brought you by a Popular Restaurant. What year was the rubber duck introduced into the Toy Hall of Fame? Be the first person to answer correctly and win a $10 gift card to the Popular Restaurant where you can Adopt a Duck and Make a Difference!” Don’t forget to follow your sponsors on Facebook, Twitter, and Instagram and like and comment their posts. Even if their posts have nothing to do with your organization and/or duck race, it will show your sponsor that you are keeping updated with them which will help build upon your relationship and partnership with them.
Keep in Contact Post Duck Race
Sponsors want to know how they have helped your organization. Make sure to keep them updated all year on what is going on, invite them to corporate non-ask events, include them on newsletters, etc. The last thing a sponsor wants is to only be contacted when it’s that time of year to “ask.” After your event, email a 1-2 page highlight sheet showcasing all the great things that came out of your duck race.
In your highlight sheet include how much money was raised, how the race impacted your organization that year, how many people attended your event, any noteworthy media mentions, a photo or two of your race, highlight the sponsors and vendors that were at your event, a mention of the volunteers, etc. This is a great way to say thank you and wrap up your event. You can also use this highlight sheet when pursuing new sponsors for the following year.
What are some tips and tricks you have used to secure sponsorships for your duck race? Share with us on our Facebook Page!