If a picture is worth a thousand words, then a video must be worth a couple of million. In addition to promoting your mission, videos boost your online presence, generate an engaged social media following and share information with supporters about your nonprofit and Derby Duck Race.
Studies show that over 4 billion videos are watched every day. According to Hubspot, between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. In addition, midway through 2015, mobile video plays exceeded 44% – up 74% from 2014 and a whopping 844% since 2012. According to Short Stack, 500 million users of Facebook watch an average of 8 billion views on a daily basis!
Here are some video marketing tips to help you kick off you video strategy:
Use Video to Communicate your Stories
Testimonies from people you have helped, as well as stories from volunteers are unique to your nonprofit. They make for great original content that no other nonprofit can share. A combination of motion and emotion is what delivers video to your audience in a way that no print publication or online tool can do. You can also explain the story of how your organization came into existence.
Encourage people to comment and use platforms like Facebook, Instagram, Twitter to distribute and promote your videos. In addition embed the video in your website and on your duck adoption website.
Capture People’s Interest
You can share the latest news or statistics about issues that are relevant to your organization such as homelessness or the number of dogs and cats that are rescued and need homes.
Show your Personality
Give donors a behind-the-scenes look at how your nonprofit operates. You can feature staff, a volunteer of the month, or even give a quick summary of your latest event or show what it is like to prepare for an event such as the prep work that goes into planning a Derby Duck Race. Be authentic and show stories and material that will educate, entertain and inspire.
Keep your Video Short
Less is more and a two to three minute video is considered ideal. Shorter videos produce higher brand recall than longer videos which means that individuals will be more likely to remember your message.
Explain your Purpose
You have your nonprofit’s mission on your website but what about creating a video to educate people on the importance of your cause, the need for support and why people should take action. Another way to think about this type of video would be an awareness video where you are focusing on educating your audience on the scope of the wider problem (such as homelessness) as opposed to specifically showing your organization’s programs. You can also create a video showing why you race Derby Ducks that you can share on social media and show potential sponsors.
Don’t Forget about Mobile
Consumers spent more time engaging with their smartphones than watching TV last year. In November 2015, Facebook claimed 8 million video views every day with more than 75% of those happening on mobile devices. Whether people are standing in line at the airport or in a waiting room at the doctor’s office, they are always on their phone, checking email and their social media accounts, talking, texting or browsing the Internet. Engage smartphone users with a short video promoting your nonprofit and then send them to your website for more information.
Include a Call to Action
What type of action do you want viewers to take once they have watched your video? Tell them with calls to action like “Learn More” or “Adopt a Duck, Help a Child” and then include a link to your duck adoption website.
Reuse and Repurpose
You might have video that was shot from an event last year along with pictures. With existing footage, all you might need is a new voice over to create a brand new video. If you are a brand new Derby Duck Racer, we have numerous Derby Duck images and duck race photos that you can use in your video to promote your first Derby Duck Race.
Make your Followers the Stars
Ask you donors to tell you in their own words when they realized they cared about your cause and why what you are doing is important.
Create a video because your organization may be celebrating an anniversary or you have reached a milestone. You can also tie into the video how many years you have been racing Derby Ducks. Maybe you are celebrating a 10-year anniversary and it is your 10th year racing ducks – your theme could be a Decade of Ducks.
Creating a Video Doesn’t have to be Hard
You don’t need to hire a professional to produce your video. Here are some apps you can use to produce a high quality video for your nonprofit:
Animoto.com – You can make a free 30 second video with music for free. There is also a paid subscription you can sign up for. Nonprofits can also apply for free access to Animoto.
Windows Movie Maker – A free program that is part of the Windows Essentials package. It is easy to add video clips and photos, soundtracks, captions and once you have made your video, it can be easily shared on social media.
IMovie – The latest version of this app version allows you import and edit video clips from a variety of external devices such as smartphones and GoPro Cameras.
Adobe Voice – A free app for the IPad that allows you to create a story with images, your own voice and music.
Adobe Slate – A free app for the IPad that allows a user to create a visually rich story with scrolling pictures and text effects.
Are you using video in your nonprofit marketing and to promote your Derby Duck Race? Have you done something that you would like to share? Let us know!