Social Media Playbook Strategies

Three Strategies to Add to Your Social Media Playbook

Game Events Fundraising, Marketing, Social Media

This is the time of year that whether you are a sports fan or not, you have to sit back in amazement at the marketing machine behind the National Football League. The NFL and its teams have mastered what it takes to create loyal fans who are engaged throughout the year.  How can you rally your nonprofit supporters using some of …

Email Campaign Ideas for your Derby Duck Race

GAME EVENTS Fundraising Information, Marketing, rubber duck race

A great way to get the word out about your Derby Duck Race is through email. Instead of the regular “Adopt a Duck” informational emails, here are some fun campaigns you can use to increase your duck adoptions. Here are some email campaign ideas for your Derby Duck Race: Save the Date  Include a Save the Date image in your monthly …

Social Media Marketing in 2016 – What Recent Research Reveals

Game Events Fundraising, Marketing, Social Media

Social media marketing seems to be a constant state of flux.  It’s a challenge for marketers to keep up with the latest social media marketing trends. We recently read the findings from the 2016 Social Media Marketing Industry report. A total of 5,100 marketers were surveyed on how they use social media to promote their business. Here is a quick summary …

Tips for Nonprofits on Facebook’s New Page Design Layout

Game Events Derby Duck Race, Marketing, Social Media

Facebook is again making changes and this time it is the Facebook’s new page design layout.  The changes started rolling out at the end of July but personal profiles haven’t changed yet.  Here are 5 tips for nonprofits to keep in mind as they are updating their page with the new layout. Review Your Cover Image Facebook has removed the …

10 Ideas to Keep Up the Derby Duck Race Excitement Year After Year

Game Events Derby Duck Race, Fundraising, Marketing, Social Media

GAME partners with over 85 nonprofit organizations worldwide to help raise funds through the signature Derby Duck Race events. Many of these partnerships have been racing ducks for only a couple years while others are long time veteran racers with over 10 years under their belt. How do our veteran racers keep their duck races going every year? Check out …

How to Increase your Facebook Page’s Reach – Organically

Game Events Derby Duck Race, Marketing, Social Media

As the popularity of Facebook has grown over the years, Facebook’s team has been working hard creating algorithms and formulas that control what you see in your news feed. Overtime Facebook introduced paid advertising to help businesses and organizations show their content to targeted audiences. Paid advertising  has made it a little more difficult to reach your audience organically.  So …

Using Facebook LIVE Video for your Nonprofit

Game Events Derby Duck Race, Marketing, Social Media

  Using Facebook LIVE Video for your nonprofit can be one of the fastest routes to gain a following on your Facebook page. Since videos are the most shareable posts on Facebook, Facebook has been working on creating ways you can optimize your video posts. Last year Facebook launched Live Video for public figures and celebrities to stream live footage …

Crushing Social Media Myths Part 2

Game Events Derby Duck Race, Marketing, Social Media

Earlier this month we posted several social media myths that you may come across and want to believe. Here’s the second part of the series with more common myths of what you might hear and what you should believe. Myth 6: My Social Media Manager Needs to be a Millennial who “Gets It” since Social Media is for Young People …

Crushing Social Media Myths Part 1

Game Events Derby Duck Race, Marketing, Social Media

Our blog this week, Crushing Social Media Myths Part 1, is part of two part series.  Social media is a great platform to bring awareness about your nonprofit’s cause. You can read books and articles, attend conferences and seminars, and research the best social media practices until you are blue in the face but you’ll come to learn a lot …

Is your Nonprofit Ready for Snapchat?

Game Events Derby Duck Race, Marketing, Social Media

Is your nonprofit ready for Snapchat? You may have heard of this rapidly growing social media app that is popular among the Millennial Generation but may not know exactly what it is. Snapchat is a fun mobile messaging application  that allows users to share short videos, photos, and drawings and send them directly to their friends or share a story. Here’s …