Nonprofits are continuing to use content marketing as a strategic marketing approach to distribute valuable content, attract audiences, and to ultimately drive action. Here are some free tools to boost your nonprofit content marketing: Make My Persona by Hubspot You can easily develop customer personas and when you are done inputting your data, you are …
Branding is often associated with huge corporations but a powerful brand is important to nonprofits as well. In addition, your brand is your identity and the way people feel about your nonprofit, what they talk about when you come up in conversation and your overall reputation in the nonprofit world. As the nonprofit landscape gets …
While the digital landscape is changing daily there is one thing that remains constant, the need for compelling images in storytelling. Whether you are sharing news, educating about your nonprofit’s cause, fundraising, recruiting volunteers, or recognizing your donors, visual content is a defining factor in helping your audience connect with your organization and your mission. …