Using visual content to promote your Derby Duck Race is the most powerful way to share your message about why you race Derby Ducks. Your nonprofit is doing good in the world – which means you have a story to tell. There is a reason you exist, after all. You just have to start thinking in a visual way.
Some interesting statistics about visual content:
- Videos on Facebook are shared 12 times more than links and text posts combined.
- Photos on Facebook can get up to 4 times more engagement than links.
- On You Tube, 100 million users are taking a social action on videos every week.
- Content with images gets 94% more views than content without.
- Studies have shown that people remember 10% of what they hear, 20% of what they read and 80% of what they see.
Here are some ways you can use visual content to promote your nonprofit and your Derby Duck race:
Telling stories is about connecting people through feeling and emotions that they can relate to. Images have the power to grab people emotionally in a way that words alone cannot. Include images of Derby Ducks and the people or animals your nonprofit impacts. You can use an image of a duck to represent your clients if you don’t have permission to use their photos. The What A Duck Can Do is a great example of using visual content to promote storytelling and why you race Derby Ducks. Think about the work your organization does and how you can capture that in an image.
Use Video to Promote your Cause
Videos of volunteers building a house or a stray animal being rescued show your supporters why you exist and the reason you race ducks. Some ideas for videos include sharing your mission, highlighting your impact, or sharing how you are using donations. Video also allows you to share your nonprofits personality and creates great branding for your nonprofit. Facebook video viewership is growing by leaps and bounds and it now sees 8 billion average daily video views from 500 million users.
Share Data with an Infographic
You can create eye-catching infographics that illustrate how your organization is making an impact in a positive way. For example, you can explain the problem you are solving or share progress towards your nonprofit’s goals. Another idea for grabbing the attention of donors and supporters is to create a numbered list infographic: ten powerful stats about domestic violence or ten simple ways to help your local community. A good infographic not only conveys information, but also tells a story. Write down the primary message that you want to communicate through your infographic before designing it.
Highlight quotes and facts
Have a powerful fact to share or quote from a client? Couple it with a graphic and share it on social media to add visual interest. This type of visual is a great idea for nonprofits who want to share facts and quotes on Facebook. You can also add a quote or powerful fact to a Derby Duck image and share it.
Showcase Behind the Scenes Activities
Show supporters how their mission of your organization is being lived out every day. Give a behind the scenes view by sharing images and videos of your events leading up to race day by creating a Facebook Album. This generates buzz around your nonprofit’s duck race and boost engagement with your attendees and social media followers.
Show your Nonprofit’s Fun Side with Memes
Memes are fun, catchy images that add personality to your nonprofit. GAME has some fun memes that you can download for use when promoting your Derby Duck Race.
Here are some free online easy to use tools for creating graphics and video that don’t require you to be a technology export or Photoshop wiz:
Canva – Canva has templates for just about every type of graphic you could need for social media, posters, blog graphics, infographics, postcards, photo collages and more! It recently launched a free subscription program for nonprofits worth checking out which includes many other helpful tools for designing images.
Pic Monkey – Offers fast editing of photos and graphics as well as the option of adding text to images.
Quotes Cover – You can create high resolution quote images with different type effects and download them for use on Facebook, Twitter, Pinterest, Instagram or use images for E-cards or printed collateral such as posters or business cards.
Animoto –A free online tool that allows you to make 30 second video slideshows with your duck photos. When you sign up for a free account, you also get access to their music library and free templates. Videos can be embedded onto your site and they can be uploaded to You Tube and shared through social media. Non-profit organizations can also apply for free access to upgrades on Animoto.com.
Adobe Voice – A free app for the Ipad that allows you to create a story with images, your own voice and music.
Adobe Slate – Also a free app for the Ipad that allows any user to create a visually rich story with scrolling pictures and text effects.
PiktoChart – An easy infographic design tool that requires very little effort to produce high quality graphics. There is easy sharing to social media when you are finished with your graphic.
Word Clouds – Allows you to create a world cloud in which you can choose the size, shape, theme and colors. You can download the word cloud as an image and share on social media.
We live in a visual world and digital technology has given nonprofits the chance to tell stories through the use of videos, infographics and compelling imagery. How are you using visual content to promote your organization and Derby Duck race? Please share with us your ideas and tips!
Julia Campbell Social Marketing