Our blog post, 10 common nonprofit facebook mistakes and how to fix them part 1, lists some common mistakes nonprofits make on Facebook and how to fix them. Facebook has become a great tool to promote your Derby Duck Race as well as post information about your nonprofit organization. It is also quite easy to fall into some bad habits when posting to your Facebook page.
10 Common Mistakes Nonprofits Make While Posting on their Facebook Page:
All Caps and Over-Punctuation
Do you like reading emails, letters, or text messages in all capital letters? Do you send out your thank-you letters with misspelled words or extra exclamation points? Probably not. This is no different for your Facebook posts. You can have fun with your posts but remember to keep them professional looking.
How to fix it: Simply proofread your posts. Always keep in mind that this is a business page, not your personal Facebook account. Write your posts as if you were writing for any other piece of marketing material, sponsor proposal, or newsletter.
Asking for Likes
It’s wonderful when you are close to a fan milestone (i.e. 1,000 likes) but don’t ask your followers to share your page and ask for likes in a Facebook post. Also don’t use clickbait: “Like this photo if you are ready for the weekend!” It’s not engaging with your fans and you don’t want to come off as a spam post.
How to fix it: If you are seeking more likes on your Facebook page, add the Facebook icon to your email signature, newsletters, marketing collateral, etc. with a tagline “Follow the conversation and like us on Facebook” or “For more Ducktastic fun about this year’s duck race, follow us on Facebook!”
Linking your Facebook and Twitter Accounts
This is a big no. Twitter is for Twitter and has its own unique audience. Many people don’t have both social media platforms for their own reasons so don’t treat your posts the same. It also looks like you are not taking the time to acknowledge each audience. Tweets with Facebook links are 47% less likely to get retweeted.
How to fix it: Unlink your accounts. Spend a little time on Facebook and spend the same amount of time on Twitter. You don’t have to post the same information on both social media pages. Remember, on Twitter you have less characters and the ability to tweet multiple times a day since Twitter feeds move at a quick pace where on Facebook it’s ok to post only once or twice a day. If you do post the same content (i.e. asking for a Duck Adoption), don’t link it. Post it individually on each platform. There are a lot of social media tools that offer to link them for you to save you time, avoid these tools. They aren’t helping your page.
Not Sizing your Profile and Cover Photos Correctly
Many forget that Facebook is also a form of branding and marketing. You wouldn’t put a cut-off logo on printed marketing materials so this shouldn’t be any different for your Facebook profile and cover photos. Take the time to size your photos correctly to avoid them being cropped.
How to fix it: A Facebook Profile photo displays at 160×160 pixels so make sure your profile photo is a square and at least 180×180 pixels to get the best fit. If your logo is horizontal, consider opting out for an image that represents your organization or a Derby Duck for your duck race!
Facebook cover photos can be tricky as it displays at 851×315 pixels on a computer and 640×360 pixels on a smart phone. For your cover photo, use minimal text to avoid cropping and keep your text towards the right side of the photo. There are many free online tools like Canva and PicMonkey that can help you create and size your photos correctly.
Only Posting “Ask” Content and Not Engaging with Followers
This is an easy habit to fall into as your Derby Duck Race approaches as well as any other fundraising event you may have. Facebook users don’t typically sign in so they can donate, they sign in to communicate with their friends. They do not want to be bombarded with posts asking them to donate or Adopt a Duck. Too many of the same posts will eventually lead your followers to unlike or unfollow your page. Remember, social media is about a conversation.
How to fix it: Mix up your posts with duck jokes, trivia, facts about your organization, Throwback Thursday photos, etc. You can include a link to your duck race website but not every post needs to be a push for Duck Adoptions. Also engage with your audience. Ask questions to get a conversation going and respond to their comments to show that you care about what they have to say. Play games with your fans with trivia questions about your organization or play “Where’s Derby Duck” and award a small prize to fans that get the correct answer. A simple “Thank you for your feedback” response will go a long way with your followers as they will know you actually read and acknowledge their comments. Remember, Duck Adoption “asks” are ok, just don’t overdo it.
Check back next week for the continuation of this post on more ways you can fix common Facebook mistakes!