Earlier this month we posted several social media myths that you may come across and want to believe. Here’s the second part of the series with more common myths of what you might hear and what you should believe.
Myth 6: My Social Media Manager Needs to be a Millennial who “Gets It” since Social Media is for Young People
Age is just a number when it comes to social media so don’t assume it’s just for young people. According to statistics 40% of Facebook’s active users are over the age 35 and 52% of 55-64 year-old internet users have joined a social network. In addition, 93% of U.S. adult internet users are on Facebook. Hiring a young person to do your social media does not mean they also have the marketing and branding experience that is needed to manage your sites.
Truth: The great thing about social media is that it is consistently changing which will keep you on your toes and can be learned at any age. Have at least two people managing your accounts that have combined experience in social media, marketing, branding, and the nonprofit industry. This way your campaign is covered in all areas and your social media management team can learn from one another.
Myth 7: I should only go after Fans/Followers that will become Potential Donors
If you post too many “asks” you will start to lose your fans and followers as they will become uninterested. It’s important to show the work your nonprofit does over asking your fans for donations.
What to Do: Focus on the quality and variety of your content. The better content you post the more likely your current fans will share with their friends which can ultimately lead to new fans and followers. Even if your current fans do not donate to your cause, they may know someone who will and can pass on information about your organization.
Myth 8: I Need to Hashtag Everything
It’s easy to get carried away with hashtags, especially if you don’t really know what their purpose is. Hashtags are used to categorize your posts to make them easy to find in a social media site’s search engine. If you are hash tagging a word that isn’t a relevant topic, then there’s no need to hashtag it.
Truth: It’s ok to have multiple hashtags in your posts. However, before doing so, think about the topic your post is about. Whatever the topics your post is about should be your hashtags. There is no need to hashtag every word if that word is not a relevant “topic.” Think of what people might be searching for: #PhoenixEvent, #Fundraising, #HelpOthers ,#AdoptDontShop. Also, choose one hashtag toalways include in your duck race event posts. This hashtag should be your duck race name or #AdoptaDuck, for example.
Myth 9: My Pages Need to be Only Professional
Most think they need to be 100% professional to keep the credibility of their organization. Remember, social media was created as a space for people to be “social” online. It is acceptable to put a little bit of personality and excitement behind your posts. It’s what social media users are used to seeing. Coming off too professional risks your page looking bland and boring which ultimately leads to low engagement and unfollows. Your followers need to know there are people behind your organization, not just a bunch of robots.
Truth: It’s ok to have a voice behind your posts and have fun but also keep in mind you are representing your brand and organization. Mix up your posts with a variety of content to show every side of your organization. Post jokes, facts/stats about your group, event highlights, funny stories, memes, informational posts about your cause, etc. Combining fun posts and informational posts will help you keep the voice behind your page without losing your credibility.
Myth 10: Social Media is an All Day Task and Takes up Too much Time
Many think they need to monitor social media all day in case someone comments. The truth is, you don’t have to respond instantly. A 24-hour window is an acceptable amount of time to respond to any comments or messages. It is not necessary to spend hours a day on social media.
Truth: We have mentioned this before but making a social media calendar and scheduling your posts will be a huge time saver. For example, on Monday you can block out 1-2 hours out of your day to schedule your posts for the week. Once scheduled, the remainder of the week you can check in a couple times a day for 5-10 minutes to respond to any comments or questions. Having a plan set in place will save you a lot of time in the long run.
Do you have a social media myth that you’ve heard or have a question? Ask us!