Social media, like many other things in life, is constantly changing. New social media networking platforms, tools and apps are emerging everyday and if you are a nonprofit managing multiple social media profiles, the task of keeping up with these changes can be challenging. We recently read some stats that Nonprofit Tech for Good posted about online fundraising and social media stats nonprofits should know and wanted to share some highlights:
10 Things to Know about Online Fundraising and Social Media
1.Almost one in three people worldwide donated to charity in 2015 and one in four volunteered.
2. By 2018, the global population of social media users is projected to grow to 2.44 billion, or 33% of the world population.
3. Total giving is expected to grow 4.1% in 2016 and 4.3% in 2017. The vast majority of the giving will be done by individuals and households.
Mature Generation (born 1945 or earlier) donate a total of $683 annually and support places of worship, health and social service organizations. They preferred donation method is sending checks in the mail.
Boomer Generation (born 1946 -1964) donate $478 annually. and support places of worship, health and social service organizations. They also prefer to send a check in the mail.
GenXers (born 1965 – 1980) donate $465 annually and prefer to donate online. They support social service, health and children’s charities.
Millennials (born 1981 – 1997) donate $238 annually also prefer to donate online and mainly support children’s charities, health and animal welfare organizations.
5. Donors aged 40-59 are now the most likely to give online.
6. A total of 18% of all online donations come from mobile device users.
7. Short videos (under 2 minutes), short online articles (2-3 paragraphs) and short emails keep donors the most engaged, informed and inspired to give.
8. For every 1,000 fundraising emails delivered, a nonprofit raises $44.
9. A total of 11% of all online giving occurs over the last three days of the year.
10. Given the opportunity, 48% of American adults would make donations within a mobile app.
How will you use these stats about online fundraising and social media to tailor your communication strategies? Let us know!