Rubber Duck Race For Nonprofits

Have you found that keeping your social media and online channels current has become a daunting task? According to the Content Marketing Institute “54% of nonprofit professionals do not have a content strategy.”  In addition, time and budget are top marketing challenges.  Below are 5 content development strategies for nonprofits that will help you create content that is personal and engaging.

Content Development Strategies for Nonprofits
  • Create a content calendar.  First of all, plan your content week by week rather than scrambling to put something together for each of your marketing channels. Note special events, campaigns and holidays that you can develop content around.  Trello is a free visual tool that allows you to organize projects into boards. You can also communicate with different team members on your projects.
  • Use themes. What is your organization about? Pick one or two topics a month that you focus on and find content that relates to those topics. For example, an emergency services shelter could focus on mental health challenges facing children and families including depression, anxiety, and sensory disorders.
  • Google alerts. Set up Google alerts to monitor and share what people are saying about your organization. In addition, Google alerts allow you to stay up-to-date on issues relating to your organization’s work.
  • Involve your supporters. Ask donors and volunteers to share personal stories that you can share on your website and other marketing channels.
  • Involve your staff. Content development does not need to just the responsibility of your communications department. Because your organization has individuals who are experts in your industry, they are a great resource for content ideas.  You’d be surprised to find that many staff members love the opportunity to have a voice and share their insight!

With a little organization and by leveraging the individuals who are most invested in your cause, you set yourself on the right track to use a content development strategy to enhance your online marketing and as a result drive greater engagement!  Share with us what type of content development strategy you have developed.