With the current condition of social distancing and the inability to gather in large groups, some of our spring duck races are looking different in 2020. One racer that rose to the occasion recently was The Great Brevard Duck Race, hosted by Crosswinds Youth Services. The stay at home order happened less than 2 weeks before their race was set to take place. Head duck, Misty, didn’t want to lose the momentum of duck adoptions being halfway to their goal by postponing their race. She wanted to stick to their mission raising funds to serve at-risk youth and their families. Just as they had done the last 21 years with the duck race.
After some internal discussion and working with GAME on a new social media strategy, they decided to power through. One of their local media/news stations, streamed Facebook Live on race day to announce the winners. Up until the winners were randomly selected and announced, 9,823 ducks had been adopted and over $42,000 in revenue was raised!
Although it wasn’t the crowd filled event they’re used to having, they turned lemons into lemonade and made it work! We can’t wait to see the event they put on for 2021!
See full video here: The Great Brevard Duck Race Facebook LIVE
