Derby Duck Fundraiser

Search Engine Optimization may seem complicated, but it doesn’t need to be. By shifting your focus to the customer experience and researching your target audience,  you can increase your ranking on Google and drive more traffic to website.  Below are 3 easy SEO strategies for nonprofits that your staff  or website developer can implement to help your online presence.


Take the time and research the most popular and relevant keywords that apply to your nonprofit website. Think about your target audience and what they enter in web searches to find your nonprofit website.  The Google Adwords Keyword Tool is a free resource that we would recommend. Choose 3 to 5 keywords and assign them to each page on your website.  Make sure that they appear as much as possible in your content and headline copy.

Title Tags and Meta Descriptions

Your title tags and meta descriptions are what show up in when a person enters a search query.  The title tag is the top heading that appears and is limited to 50-60 characters.  The title tag needs to be concise, describe page content accurately, and incorporate a couple of keywords.  The meta description appears below the title tag, includes your key words, and summarizes a web page’s content.   The description should optimally be between 150-160 characters.

easy SEO strategy for nonprofits with meta description

Alt Image Tags

Alt image tags are descriptions of the images you use on your website.  They help significantly with traffic to your site because it tells the search engines what the image is about. Search engines can’t read images without text.  Not labeling images creates a poor user experience for people who have disabled images in their browsers or for visually impaired people. If you use your keywords as part of your description it helps even more to increase your SEO.  A recommended rule of thumb is to keep the alt image tag description under 125 characters excluding spaces.

Implementing these easy SEO strategies will help increase your ranking in Google and make it easier for supporters to find you.  Share with us any other easy strategies you use to boost your nonprofits SEO.

Derby Duck Fundraiser