Rubber Duck Race For Nonprofits

racewithus@game-group.com

We have three duck races and a turtle race to finish up July.  Check out the information about each race and adopt a duck or turtle before they sell out!

The Snappin’ Chaplin Turtle Derby

Perryville turtle race

Who: Main Street Perryville

Main Street Perryville is a leader in developing the Perryville community as a regional center for better commerce, tourism, education, health, and historic preservation.

Where: Perryville, KY (Downtown)

When: Saturday, July 29, 2017 from 11:00 a.m. to 7:00 p.m. EDT.  Turtles will race at 5:00 p.m. in the Chaplin River.

Highlights: The Turtles are coming back to Perryville! Throughout the day, fans can enjoy food trucks, A D.J. and family fun!  The event is free and open to the public! The top three turtles will take home wither $400, $600, or $1,000 cash!

Racer Website: www.snappinchaplinturtlederby.com

The Humane Society’s 2017 Duck Derby

Humane Society Duck Race

Who: The Humane Society

The Humane Society services the Broome County community and shelters animals, finds them homes, investigates reports of animal cruelty, and educates people of all ages and rescuing animals from life threatening situations.

Where: Binghamton, NY at the Holiday Inn Downtown Binghamton

When: Sunday, July 30, 2017 from noon to 4:00 p.m. EDT.

Highlights: Spend the afternoon with animals looking for forever homes and 10,000 rubber ducks! Duck race fans can enjoy a day full of vendors, games, music, animals, and more! Every animal deserves a home so don’t miss your chance to Adopt a Duck before they sell out! This year the owners of the quickest “quack” will take home with $700, $1,300, or $5,000!

Racer Website: www.binghamtonduckrace.com

Great Black Hills Duck Race

Rapid City duck race

Who: Children’s Miracle Network Hospitals

Regional Health works wonders daily for children.  Children’s Miracle Network Hospitals at Regional Health help to provide life-saving equipment for children so they can grow up strong and healthy.

Where: Rapid City, SD at Rapid Creek

When: Sunday, July 30, 2017 from 8:00 a.m. to 2:00 p.m. CDT.

Highlights: Duck spectators can enjoy a family-friendly afternoon of activities, food, music, and more! Don’t miss out on your chance to meet Quacky!
Nearly 16,000 rubber ducks are racing to win prizes!

Racer Website: https://regionalhealth.org/annual-fund-programs/childrens-miracle-network-regional-health

24th Annual Silverdale Rotary Duck Race

Rotary Duck Race

Who: Silverdale Rotary Club

The Silverdale Rotary brings together business and professional leaders in order to provide humanitarian services, encourage high ethical standards in all vocations, and to advance goodwill and peace throughout the community. This year’s duck race proceeds will benefit the lives of children through programs such as the Morrow Manor project, feeding homeless children, providing scholarships for high school seniors, and more!

Where: Silverdale, WA during Whaling Days

When: Sunday, July 30, 2017 at 1:30 p.m. PDT.

Highlights: All weekend duck fans can enjoy parades, food, music and LOTS of fun during the Whaling Days Festival. The duck race will conclude the weekend by launching 18,000 rubber ducks into the river to win prizes! The quickest duck of them all will go home in a brand new Nissan truck or $16,000!

Racer Website: http://silverdalerotaryduckrace.com/

If you have launched a nonprofit fundraising campaign, you know how difficult it can be to raise money.  Many nonprofits use social media influencer campaigns to extend the reach of their message to hundreds of new supporters.  What is a social media influencer?  A social media influencer is active on one or more social media networks and who has established credibility on a special industry.  They usually have a modest to large following. Most importantly,  all influencers have one thing in common.  They can persuade others by virtue of their authenticity and reach and drive action.

Why Your Nonprofit Needs Social Media Influencers
  • Organic reach is down and because of this, nonprofits are having to pay to be seen in the newsfeed.
  • A recent study by The Georgetown Digital Persuasion Study reports that 65% of people find out about a cause through friends and family. In addition, 68% are prompted to donate after engaging with a cause on social media.
  • It’s one of the most cost-effective ways to grow your supporter database and drive engagement.
How to Find Social Media Influencers
  • Segment your email list – Look at your organization’s email list and find out who has the largest social media presence. One way to do this is by looking at Twitter follower counts. Check to see if you can segment your email database by social influence.
  • Social listening – Monitor digital media channels to understand the conversation around relevant topics so you can better engage those people driving it. You can monitor the mention of the name of your organization and any campaigns you are running.
  • Google Trends – Google Trends allows you to see the popularity of a particular search term. When you submit a search term, you are provided with a chart that shows interest over time.
  • Review hashtags on Twitter and Instagram related to your focus and pay attention to posts that have lots of engagement.
Duck race_influencer
Chicago Cubs Catcher Wilson Contreras – celebrity ambassador for Special Olympics Illinois.
Types of Social Media Influencers
  • Everyday Influencer.  These people are on your email list who are extremely motivated by your cause.  For example, Kathy Green is a teacher who uses her Instagram account with over 2,000 followers. Kathy posts from time to time about your animal rescue. Ask her if she would spread the word about your fundraising campaigns or adoption events. Email Kathy and others like her with a call to action and a link to post.  Sample subject lines can be:  “Can you tweet this today or will you share this story on Facebook?” Always thank your influencers for their support and keep them updated on your campaigns.
  • Blogger Influencer.  Bloggers who have at least 500 to 5,000 followers and have the words media or blogger in their profile.  Contact can be as simple as emailing them and ask if they will share your campaign message on social networks.
  • Celebrity/VIP Influencers.  Look for supporters with more than 5,000 followers who post about issues that are similar to your cause. By using social media monitoring tools you can identify who these influencers are. You should also like, retweet and follow these celebrity influencers.  Tell tell them about your nonprofit in an email and ask if they would become a campaign ambassador.

A great example of a nonprofit using social media influencers is Best Friends Animal Sanctuary in Kanab, Utah. First of all, they do a fantastic job of engaging with community member which has attracted the attention of influencers.  One supporter at Best Friends has an Instagram account for her dog.  Last year, in honor of his birthday, she posted about a small fundraising campaign that ended up making over $600 in one day.

Example of Best Friends Animal Sanctuary Influencer Campaigns

Nonprofits have an enormous opportunity to recruit passionate followers online who will extend their content reach. How are you using influencer driven campaigns to broaden your nonprofit’s message?

Source: Nonprofit Hub

A blog is a powerful tool for nonprofits to help them engage with and attracting new supporters.  Make creating content easier with this list of blogging tools for better writing.  Why should a nonprofit have a blog? Besides allowing you to engage with and attract new supporters, it will allow your nonprofit to publish a steady stream of relevant and updated content to your volunteers and the community.   And it can offer a fresh perspective on your organization and allow a way for staff and supporters to tell their own stories.  In addition, incorporating a blog into your website can also help boost your SEO.

Content Blogging Idea Tools

BuzzSumo – Enter a topic or an URL into the search box, and you will get feedback on what content performs best for social media sharing.

Hubspot’s Blog Topic Generator – Don’t know what to blog about? Let the topic generator think of ideas for you. Enter 3 nouns and the generator will come up with a week’s work of relevant blog posts titles in a matter of seconds.

Portent Title Maker – A fun tool that allows you to enter a subject and when you do, you will get a sample blogpost title.  You will also receive ideas for why the title might make for some good reading.

Google Trends – If you trying to figure out if your blog post is going to receiving some traffic, enter the topic into Google Trends to see the search volume for different keywords you are thinking about using.

Blogging Organization Tools

Trello – One of our favorite tools that we use.  It organizes your projects into boards (cards) that can be used you and your team.  Open up a card and you can add a blog post, file attachments, visual images, due dates and more.

Evernote – A note taking tool that helps you organize notes into notebooks.  It integrates with hundreds of apps and devices.  You don’t have to be online to access the tool.  You can make a note and it will automatically sync with your other devices once you have Internet access.

Write Easier Tools

1 Checker – A free comprehensive spelling and grammar checker that can be easily downloaded onto your desktop.  It helps you to avoid embarrassing mistakes.

After the Deadline – Great tool for proofreading.  Copy and paste your text into the box and you receive instant feedback.  Any errors will be underlined and you will receive some suggestions on how to correct them.

Spell Check Plus – Paste your blog and this tool will highlight all of the errors for you.  For example, it will also give you feedback as to why a word used incorrectly and how to fix it.

Have you tried any of these blogging tools? Or, is there a tool that you have used that isn’t on our list?  Let us know.

Sources:

Hubspot

Post Planner

We have two quacky duck race on July 4th scheduled in the The Woodlands, Texas and Covington, Louisiana.   Adopt a duck today before they sell out!

10th Annual Crisis Assistance Center Duck Derby

Two quacky duck races on July 4th - The Woodlands, TX    Two quacky duck races on July 4th - The Woodlands, TX

Who: Crisis Assistance Center

The Crisis Assistance Center (CAC) is a source of hope for Montgomery County residents experiencing financial crisis in basic needs of housing, utilities, food and clothing.  Strengthened through collaboration with community and faith partners, we honor and restore the dignity of individuals and families to attain great levels of responsibility and financial independence, by delivering assistance and life lasting strategic solutions.

Where: Rob Fleming Aquatic Center

When: July 4, 2017 at 3:00 p.m. CDT.

Highlights:  Our first race of the weekend returns for their 10th year.  What could be more fun than watching 5,000 rubber ducks race down a water slide? The third place duck win a wine tasting for 20 people.  The second place duck wins a $1,000 gift card and the first place duck waddles home with a $2,500 gift card. Adopting a duck will help families in crisis.

Racer Website: www.cacduckderby.org

St. Tammany Humane Society Duck Derby and Festival

Two quacky duck races on July 4th - Covington, LA  Two quacky duck races on July 4th - Covington, LA

Who:  St. Tammany Humane Society

St. Tammany is the the largest nonprofit, no kill animal shelter in Louisiana.  Since 1953, they have been serving the homeless, neglected and abandoned animals of the Northshore region.  They are an independent, non-governmental rescue that offers veterinary care, fostering, adoption and more!

Where: Mandeville Beach

When: July 4, 2017 at 5:00 p.m.  CDT.

Highlights:  A minimum of 1,500 rubber ducks will race to the finish line to raise money and awareness for the cause of homeless pets and great prizes for their duck adoptive parents.  The third place duck wins $250 and the second place duck wins $500.  The first place duck goes home with $1,000!  Adopt a Duck, Save a Life!

Racer Website:  www.sttammanyduckderby.com

Our Rubber Duck Racer Spotlight on Bradenton, FL this month features our nonprofit partner, PACE Center for Girls of Manatee County.  Throughout the year, we will feature different nonprofit partners so our duck racer community can learn from each other.

Organization Name: Pace Center for Girls of Manatee County

Years Racing with GAME: 2017 will mark 8 years

Head Duck:  Heather Kortzendorf, Board Chair; Christi Haley, Staff Chair

Rubber Duck Race in Bradenton
Launching 20,000 ducks!

Tell us a little bit about your organization and why you are racing ducks:

PACE Center for Girls is a year-round, non-residential school, providing a safe environment where middle and high school aged girls can thrive in a small environment.  Our balanced emphasis on academics and social services is combined with our program model to produce an experience that is nationally recognized as one of the most effective programs for helping at-risk girls realize brighter and more productive futures.

We’re racing ducks to change the lives of girls in our community!

What is your favorite part of planning a Rubber Duck Race?

The best part of planning a duck race is meeting new people in the community.  Each person we meet wants to give of their personal time to help our girls.  We love the fact that anyone in the community can be involved a make a difference. Adoptions start at only $5.00, and volunteer opportunities are available for a variety of tasks, from  leading a team to tagging ducks.  It’s inspiring when the community comes together.

Duck race volunteers
Tagging the Ducks

Do you have any duck race tips you would share with a first time racer?

Take advantage of the training and expertise of the GAME staff, and attend the Racer Conference if at all possible.  Being able to brainstorm new ideas and spend time with other racers is so helpful.  I have learned something new to grow our race at each conference.  No one else truly understands the event like your fellow racers. Having a forum to share the struggles and celebrate success is invaluable.  As a first time racer, set realistic goals and keep your expectations low, knowing that slow and steady really does win the race and there is tremendous potential growth over time.

How do you keep your race fresh and new year after year?

We evaluate our race every year and limit changes in focus to only 3.  For example, this past year we made a commitment to increase our social media exposure, grow the number of “community led” teams, and develop a Very Important Duck program.  Our Very Important Duck Package includes 100 ducks in our race plus one corporate duck with a business logo that was entered into the Very Important Duck Race.  With these changes, we increased our duck sales by over 30%, from 15,000 to 20,000 ducks. We sold out just prior to the race!  Changes are made every year to keep the event fresh, but we limit the changes to three to grow our race steadily while maintaining a positive reputation in the community.

What is something some people might not know about your organization and/or Rubber Duck Race?  

We have a DDC!!!  Every racer needs one… our “Duck Deployment Crewe” takes care of all logistical issues regarding the race and takes tremendous strain off of our staff & volunteers.  Can you imagine not worrying about how the ducks will arrive at the race location, how they will get into the water, race to the finish, and be packed back up??  The DDC has its own logo and t-shirts, and are part of the “Hernando De Soto Historical Society,” a men’s volunteer organization.  They truly make a difference in our community in so many ways, and we couldn’t race without them!

Duck race raceway
Duck Deployment Crew

What are some organizational goals you are trying to achieve with your Rubber Duck Race?

The Lucky Ducky Race for PACE not only raises funds, but tremendous advocacy for our programs.  Before starting the race 8 years ago, not many people in the community knew we existed.  Now, “Quacky” is recognizable throughout the community and everyone wants a hug and picture when she makes appearances at community events!  Because of our teams and restaurant partners who give adoption certificates to each of their customers, our community understands a little more about the needs of girls and has a positive image of PACE and the girls we serve.

What is your favorite phrase or quote?

Adopt a Duck…Help a Girl!

Our favorite call to action phrase

What is your favorite ducktionary phrase?

We use specQUACKular, QUACKtastic, and QUACKtabulous on a regular basis… and “our feathers are ruffling with excitement” when we’re looking forward to a QUACK ATTACK or other event.

The ducks are making their way to Cedar Rapids, Iowa this weekend for the 9th Annual Great Eastern Iowa Duck Race on June 17, 2017.

9th Annual Great Eastern Iowa Duck Race

Eastern Iowa Duck Race  Eastern Iowa Duck Race

Who:  Cedar Rapids DayBreak Rotary

Over the last 8 years, through community involvement investment by sponsors and adopted ducks, the Cedar Rapids Daybreak Rotary has given more than $540,000 to local youth organizations.

Where: 420 6th Street SE – Cedar Rapids, Iowa

When:  Saturday, June 17, 2017 from 12:00 p.m. to 2:00 p.m. CDT.

Highlights:  Fans will enjoy a day  of fun, activities and watching a total of 15,000 rubber ducks race! Over 15 prizes will be offered at this year’s race including a $2600 Sports Fan Getaway Package, a $500 Mall Shopping Spree,  a $250 Spa Day Package, gift certificates to local businesses, and more! One lucky duck is going to win the $10,000 cash grand prize for its adoptive owner!

This year’s race will support the following organizations:

  • YouthPort at Polk Education Center (Boys & Girls Clubs of Cedar Rapids, Tanager Place and Young Parents Network)
  • Jon Cushing Sunshine Fund
  • Big Brothers/Big Sisters of Cedar Rapids
  • Kid’s First Law Center
  • Daybreak Rotary’s ESNA Village Network Project

Help Daybreak Rotary make a difference in the world and Adopt a Duck today!

Racer Website: www.easterniowaduckrace.org

The ducks next stop this weekend is in Manhattan, Kansas on Saturday, June 10, 2017 for the Little Apple Duck Dash.  Have you adopted your duck yet so it can race? Remember,  you don’t have to be present to win.

Little Apple Duck Dash

Little Apple Duck Dash   Little Apple Duck Dash

The third annual Little Apple Duck Dash begins at 9:00 a.m. CDT at CiCo Park Sledding Hill.  The day will be filled with food, games and fun.  The highlight of the day will be watching a total of 5,000 yellow ducks race down the sledding hill for one of three top positions to win a prize. The ducks launch at 11:30 a.m.  The grand prize winner will win $1,000 cash and the 2nd place winner goes home with $750 cash.  The third place winner gets a $500 shopping spree at Manhattan Town Center.

All proceeds from the Little Apple Duck Dash benefit the Boys & Girls Club of Manhattan which operates nine Club locations in Manhattan and Wamego and serves over 2,500 children annually.  Their mission is to inspire and enable all young people to realize their full potential as productive, caring and responsible citizens through programs that focus on Academic Success, Good Character and Citizenship and Healthy Lifestyles.

What can one duck do? A single duck provides a week of after school snacks for a club member.  A quack pack adoption of 6 ducks provides an annual teen membership plus a field trip.  A Flock of Ducks adoption of 12 ducks will provide an after school semester scholarship for a club member.

Racer Website: www.littleappleduckdash.com

8 Interesting Stats on Nonprofit Online Fundraising and Social Media

We recently read 8 interesting stats on nonprofit online fundraising, social media and mobile technology that are taking place in the nonprofit world.  First of all, the good news is that online fundraising revenue is increasing worldwide!  And the even better news is that online fundraising revenue will continue to grow.  Read through these interesting statistics from Nonprofit Tech for Good and considering discussing them at your next staff meeting.

1. The percentage of total fundraising that came from online giving reached a record high in 2016.  Online donations accounted for 7.2% of all revenue raised in 2016.

Takeaway: If your nonprofit doesn’t have a mobile-friendly site, it’s time to make it a top priority.

2. The percentage of donors motivated to give online by an email has increased to 40% since 2015. In 2010, only 6% of donors said that an email motivated them to give.

Takeway: Convert as many of your supporters to email/social contacts as you can and save on mailings.

3. Donors that have an annual household income of $200,000 give an average of $2,252 yearly and 51% prefer to donate online.

Takeaway: Continue building the relationships with your large donors.  For example, ask them to be an advisor to help you solve challenges you may be facing.

4. For every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers and 39 Instagram followers.

 Takeaway: Identify the right online platforms for your organization and build and engage your community on these platforms.

5. A total of 21% of peer-to-peer fundraising dollars raised are the result of a direct click-through on social media.

Takeaway:  Tell stories on social media to maximize shareability of your posts.  Furthermore, brand your fundraising campaign by using hashtags and incorporating different multimedia such as images, video, and text.

6. A total of 46% of Americans say that they check their smartphones as soon as they wake up, even before they get out of bed. Email and social media are the first apps that are opened.

Takeaway: Go through your entire website, donation page, social media platforms and email newsletter to make sure they are easy to access on a mobile device.

7. A total of 28% of smartphone users worldwide have used a mobile payment service such as Apple Pay, Samsung Pay, or WeChatPay.

Takeaway: Optimize your donation process for mobile.  These type of payment services have the potential to make collecting donations much more efficient since donors do not have to fill out a long form each time to enter their payment information.

8. Only 3% of charities rate their board and executive leadership team as being digitally savvy. As a result, 56% of charities are worried that they will miss out on digital fundraising opportunities.

Takeway: Digital skills training doesn’t have to be expensive.  There are many online resources and webinars nonprofits can utilize to sharpen their skills. Websites such as Nonprofit Hub offer free webinars on their site.

We have three duck races to start June and a total of 40,000 rubber ducks racing!  The ducks have been training hard for these races.  Check out the details about each duck race and adopt your ducks today!

3rd Annual Coastal Duck Derby
three duck races to start June - Wilmington, NC
Photo Credit: Lesley Veronika Photography

Who: Open House Youth Shelter at Coastal Horizons Center

Open House is a 24-hour shelter that is committed to improving the safety and well being of abused and/or neglected at risk youth who are in the need of a place to stay.  While meeting the basic needs for food, clothing and shelter, Open House encourage’s youths personal growth through counseling services, vocational/educational and life skill building activities and recreational activities.  All services are confidential and are provided at no cost to the youth or their families.

Where: Jungle Rapids Water Park in Wilmington, North Carolina.

When: Saturday, June 3, 2017.  Doors open up at 6:00 p.m. and the ducks will race at approximately 7:00 p.m. EDT.

Highlights: Duck race fans can join 15,000 rubber ducks along with music and games for adults and kids.  Food and beverages will be available for purchase.  At approximately 7:00 pm EDT fans will watch the main event of thousands of ducks racing to the finish line to win the grand prize of a 1 year Sea Tow membership. Cash prizes will also be awarded for the 2nd and 3rd place duck. Adopt a Duck, Help a Child.

Racer Website:  www.coastalduckderby.org

Palm Beach Duck Dash

three duck races to start June - Palm Beach, FL

Who: Special Olympics Florida – Palm Beach County

Special Olympics Florida Palm Beach County provides year-round sports training and athletic competition to children and adults 8 years of age and older with intellectual and development disabilities.  It is able to provide these opportunities to over 1,500 athletes at no cost to the athlete.

Where:  Rapids Water Park in Palm Beach, Florida

When:  Saturday, June 3, 2017 at 5:30 p.m. EDT.

Highlights:  The community will watch 5,000 yellow rubber ducks dive into the lazy river and race to the finish line to win some fantastic prizes.  Some lucky duck will win $1,500 cash and the second place winner wins (4) one-way Southwest Airlines Tickets.  The third place duck winner receives 4 passes to Universal Studios & Islands of Adventure and fourth place receives a Rapids Water Park Cabana Day. Make a splash for Special Olympics and Adopt a Duck!

Racer Website: www.palmbeachduckdash.com

8th Annual Rubber Duck Derby
three duck races to start June - New Orleans
Photo Credit: New Orleans Advocate

Who:  Second Harvest Food Bank

One  in five households in Louisiana is at risk of hunger.  Second Harvest Food Bank is leading the fight against hunger in South Louisiana by providing food access, advocacy, education and disaster response.  It provides food to 582 partners and programs across 23 parishes.  Their work helps ensure that meals make it to the dinner tables of thousands of families struggling with hunger in South Louisiana.

Where: Big Lake In New Orleans City Park

When: Saturday, June 3, 2017 at 4:00 p.m. EDT.

Highlights:  A total of 20,000 ducks will be racing to fight hunger.  The first place duck wins $5,000 cash for its adoptive owner.  Other prizes this year include a $1,000 gift certificate to Rouses, a Carnival Cruise for Two, Raising Cane’s for a year and a two night stay at the Omni Riverfront Hotel combined with a Cooking Class for Two.  For every $1 raised, Second Harvest Food Bank can provide 3 meals to those in need across South Louisiana.

Racer Website: www.duckrace.com/nola

. Our Rubber Duck Racer Spotlight on Charlotte, NC this month features our nonprofit partner, Kindermourn who has been racing for 13 years.  We will spotlight different nonprofit partners during the year so our racer community can learn from each other and grow their race.

Organization Name:  Kindermourn

Years Racing with GAME: 2017 will make 13 years!

Head Duck: It takes a flock to plan our duck race. The entire Kindermourn staff jumps in to help.

Rubber Duck Racer Spotlight on Charlotte, NC
Race venue at U.S. National Whitewater Center

Tell us a little bit about your organization and why you are racing ducks:

Kindermourn is a nonprofit that helps families who are experiencing unthinkable loss in their lives.  We provide hope and healing to bereaved parents dealing with the loss of a child. We also work with grieving children and teens who have lost a sibling, parent or other loved one.

What is your favorite part of planning a Rubber Duck Race?

Our favorite part about planning the duck race has to be the teams that form every year to race in honor/memory of a lost loved on.  The energy these families bring in the midst of grief is inspiring and heartwarming.  We know the duck race brings a different light to their grief in a way that allows them to give back to Kindermourn while never forgetting the one that left them too soon.

Do you have any duck race tips you would share with a first time racer?

Our duck race is unique in that our rubber duck races have become a symbol of hope and healing for our families.  Like grief, the journey to the end is often rough and unpredictable.  Yet, regardless of circumstances, these little rubber ducks remain afloat!  People need to feel connected to your cause and see the impact of what you do.  Your duck race should be the same way.  Find a way to blend your mission with your fundraising objectives and you will have a successful race!

Pat Jones at Kindermourn entering duck adoptions.

How do you keep your race fresh and new year after year?

Our duck race has become a sort of “tradition” with our Kindermourn families and in our community.  People can’t wait for the duck race each year so we are’t inclined to change too much from year to year.  Each year, though, we do create new bright yellow signs and we love to see them popped up in yards all over town!  Our racer t-shirts are also very popular each year and have become an added source of revenue for our race.  Along with social media, we also pop out a lot of creative and motivational emails with new tag lines to generate our team’s excitement!

Rubber Duck Racer Spotlight on Charlotte, NC Billboard
Bright yellow yard signs are a great visual promoting the duck race.

What is something that some people might not know about your organization and or Duck Race?

People probably don’t know that we are a tiny organization that puts on one killer duck race!  Our staff at Kindermourn is under 10 but the need for our services in the community grows each year.  This year was a record sellout at 30,000 ducks. We could have kept it going if we could have gotten more ducks in time for our race.  The community support for Kindermourn is unparalleled, as well.  We have a crane company that donates a crane to lift a custom steel fabricated (specially for us!) basket full of ducks at a venue that is the site of the U.S. Olympic Kayak trials.  Thousands of people come to watch our race and this year was one of the best….30,000 ducks, over 20,000 spectators of all ages cheering on our little yellow champions, and record fundraising at $200,000!

What are some organizational goals you are trying to achieve with your Duck Race?

Our organizational goals for the duck race remain the same each year – to sustain our programs and the growing need for Kindermourn services. This duck race is our single signature fundraiser for the year and accounts for 25% of our operating budget.  The monies raised from this race directly fund our in house individual and group counseling for parents and children. Proceeds also help our outreach school counseling program, provided for free, for at-risk children and teens within our local school system.  This program provides grief awareness and group counseling in a safe, familiar school setting for students dealing with loss or other issues that affect their school performance who would otherwise not have access to our services.

What is your favorite phrase or quote?  

One of our favorites this year was “They believed that they could…and they did.”  We used the picture of a grouping of real ducks on a ledge with one taking a leap over into the water.  We loved that image as it really was a reflection of our momentum this year.  Another favorite quote of ours is this: “Hope is the thing with feathers that perches on the soul, and sings the tune without words, and never stops it all…” – Emily Dickinson

Our favorite duck image we used for our race this year.

What is your favorite Ducktionary phrase?

Our favorite is “Keep Calm and Quack On!”  That’s what we did this year and it worked! We quack ourselves up around here!

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