Rubber Duck Race For Nonprofits

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Do you know your donor demographics? What is the most common age range of your donors? What communication styles do they prefer? How do they show support for nonprofit organizations?

Recognizing and understanding the behavioral trends of donors in different generational groups has always been a challenge for nonprofit organizations. The more you know about your donors, the greater you can get your fundraising messages to stand out and drive engagement. Here are some statistics for each generation that can help you better target your various demographics.

Generation Z (Born 1996 – Present)

  • Often referred to as “Philanthroteens,” Generation Z is motivated to support nonprofits and drive social impact.
  • Generation Z has already been exposed to issues like economic instability, polarizing social controversies, and global weather changes. As a result, Generation Z is eager to make this world a better place. 60% of Generation Z wants their workplace to do social good.
  • Generation Z trusts social media influencers over celebrities and athletes to endorse products, causes, and brands.
  • This generation wants authenticity and transparency from companies asking for donations. It is important to be authentic when marketing your organization’s cause.
  • Generation Z is most likely to donate to causes related to the planet and environment.

Generation Y or Millennials (Born 1981 – 1995)

  • 86% of Millennials donate to charity and 40% of them are enrolled in a monthly giving program.
  • Millennials are tech-savvy, well informed and results driven. They respond best to mobile-friendly and online platforms.
  • Millennials spend an average of 18 hours a day consuming general media with a total of 5.4 hours per day on social media. They are more likely to donate to a nonprofit directly from a social networking site or through a mobile platform.
  • Trust is key – 60% of Millennials say that their decision to donate to an organization greatly depends on whether they can see their donation’s impact. They want to know who will benefit from their donation.
  • Millennials are most likely to donate to causes related to human rights and international development, child development, and victims of crime or abuse.

Generation X (Born 1965 – 1980)

  • Generation X represents about 20% of the total population and almost 50% of them are enrolled in a monthly giving program.
  • Generation X has adapted well to the rise of mobile and social media and is more likely to own a tablet than any other generation.
  • This generation needs a convenient, easy way to give online as 40% of them donate through an organization’s website.
  • Keep your social media up to par – 60% of Generation X is inspired to donate to charity by a message or image they saw on social media.
  • Generation X is mostly like to donate to causes related to health services, animal rights and welfare, and environmental protection.

Baby Boomers (Born 1946 – 1964)

  • Baby Boomers represent 43% of total giving made by individuals.
  • A total of 21% of Baby Boomers give to organizations on a monthly basis. They are dependable donors and are usually generous.
  • Baby Boomers respond well to digital communications and direct mail. They have adopted mobile and social media at a rapid rate. 71% use a social networking site daily with Facebook being the most popular. 
  • A total of 36% of Baby Boomers over the age of 50 use a smartphone and 32% own a tablet.
  • Baby Boomers are most likely to donate to causes related to religious and spiritual efforts and first responder organizations.

The Silent Generation (Born 1928 – 1945)

  • This group relies the most on direct mail to support causes they care about. They will continue to respond to print mail and phone calls.
  • Don’t rule them out from the digital world – 35% of the Silent Generation has made an online donation in the last year.
  • This generation has a rapidly growing social media presence. Seniors account for 11% of all Facebook users combined.
  • This is the most important group in terms of giving their assets instead of cash.
  • The Silent Generation is most likely to donate to causes related to emergency relief, troops and veterans, the arts, and political campaigns.

Understanding how donors view your organization and their behavioral trends will provide key insights into how you can better engage donors for your Derby Duck Race. Continue watching our blog for more insights on fundraising trends, nonprofit news, and tips about promoting your own event.

Sources: Mgive, Tech Impact, Donation Pay, Blackbaud, Fundraising Counsel, Classy

The goal of your Derby Duck Race is not only to raise funds for your nonprofit organization but to use it as another platform to bring awareness about your organization’s cause. Your story will have an impact on how many duck adoptions you receive, whether they are done online through your Equack website or in person at adoption events. It may seem easy to provide a brief sentence of what your organization does and link to your home website to “learn more”, but the power of your story should be highlighted on your website, adoption papers and marketing collateral. Here are some storytelling tips to help make your story most impactful when seeking duck adoptions.

  • Keep your story short. The average human has an attention span of fewer than 8 seconds. Provide the most engaging and informative information first. If readers and listeners want to learn more, then that is the opportunity to link to your home website in the closing clause. i.e. “To learn more about our cause visit us at www.yourorganization.com”.
  • Personalize your story. Many times stories fall into the trap of speaking about the organization and not about the actual cause and those affected by it. Have someone who is benefitting from the work that you do tell their story. Humanizing the story will go a long way.
  • Don’t be afraid to add a little emotion to it. This will draw readers and listeners in and they will remember how you made them feel about it and ultimately remember what your cause is. No matter what, authenticity is key. Show people something they can relate to.
  • Make it visual. A block of text can often be overlooked so videos are a great way to personalize your story if you have the capabilities. If you don’t have a video, photos can be just as powerful. If you are using text, be creative and play with fonts and colors on certain important words to make your message stand out.
  • Ask your team why they joined your organization. If you sit down with individual staff members and ask why they wanted to work or volunteer for your organization, they will provide some insight that will help with the brainstorming of what to say in your message as well as personalize it. This is a great way to break through the “writer’s block.”

The best part about storytelling is that no two stories are the same. If you have any stories to share or ideas of how to make a story impactful, please share with us on our Facebook!

This Saturday, 65,000 ducks are taking over Florida and Georgia to raise money for youth in their communities. Keep scrolling to see who’s racing in Bradenton, Cartersville and Gainesville and the QUACK-tastic causes their racing for!

1. Lucky Ducky Race For Pace
Ducks Racing: 25,000
Organization: Pace Center For Girls
Where: Bradenton, FL
Who They Serve: Help teen girls achieve their academic goals, develop real-world skills and prepare for the promise of their future.

Luck Ducky Race For Pace, rubber duck race, duck derby

2. The Duck Derby
Ducks Racing: 20,000
Organization: Advocates For Children
Where: Cartersville, GA
Who They Serve: Provides services to children and families who have been the victims of abuse and neglect.

Duck Derby, Advocates For Children

3. Rubber Duck Derby
Ducks Racing: 20,000
Organization: Boys & Girls Club of Lanier
Where: Gainesville, GA
Who They Serve: Provide after-school and summer programs for youth focusing on Academic Success, Healthy Lifestyles, and Good Character & Citizenship.

Gainesville Rubber Duck Derby, Duck Derby, rubber duck race
How to Leverage Your Fundraising Expenses Through Sponsorships and In-Kind Donations

Our blog this week discusses some tips on how nonprofits can put as much money as possible back into their organizations to cover fundraising event costs. An event like a Derby Duck Race can be time-consuming and the last thing a nonprofit wants is for all the money raised to go into covering costs and expenses.

The idea is to leverage the expenses associated with hosting your Derby Duck Race. To do this, the best way is to secure as many sponsorships and in-kind donations as possible. Partnerships with sponsors and local business not only benefits your organization but also the donator’s company as well.

Sponsors can underwrite your entire fundraising event or a major portion of it, all while creating enormous exposure for themselves. The key to getting a major presenting sponsor is to find ways to get them as much exposure as possible. Exposure could include press releases, email blasts, signage, logos on marketing collateral, and your Equack website. Another way is to create a new event and have one company be the sole sponsor for it. This not only creates buzz for your fundraising event and creates maximum exposure for your sponsor, but helps leverage your expenses.

Another way to leverage expenses at a fundraising event is by creating relationships with business owners in your community. Securing in-kind sponsorships will help with expenses. In-kind sponsorships are payments of goods or services rather than cash donations for your event. If you run a fundraiser that is tied with an event, getting food or prizes donated allows you to put more money back into your nonprofit. After all, the idea of working hard on a fundraising event is to raise money for a good cause, not to pay for expenses.

Be sure to check out our blog post How to Secure Sponsorships for your Derby Duck Race for more information on securing sponsorships.

Our ducks are ready for another busy race weekend taking on 3 cities between Saturday and Sunday! Collectively, 75,000 ducks will race to raise funds for at-risk youth, bereaved families, and various nonprofits in their community. The first lucky ducks who cross the finish line could win groceries for a year, cash, and more!

1. Reedy River Duck Derby
Ducks Racing: 10,000
Organization: Rotary Club of the Reedy River Greenville
Where: Greenville, SC
Who They Serve: Various local non-profits

Reedy River Duck Derby, Duck Derby, Greenville

2. YESS Duck Derby
Ducks Racing: 30,000
Organization: Youth Emergency Services & Shelter
Where: Des Moines, IA
Who They Serve: At-risk youth who need a safe haven and network of services such as shelter, food, counseling services, etc.

YESS Duck Derby, duck racer, duck derby, Des Moines, Youth Emergency Services & Shelter

3. Hope Floats Duck Race
Ducks Racing: 35,000
Organization:KinderMourn
Where: Charlotte, NC
Who They Serve: Providing support and counseling programs for bereaved parents, children, and teens.

Hope Floats Duck Race, Duck Race, KinderMourn, Duck Race, Charlotte

Our ducks are making quite the splash this weekend with nearly 80,000 ducks hitting the water in 5 cities. From California to Virginia, check out below to see where our ducks are making their appearance and the quacktastic causes they’re racing for!

1. The Graham Duck Derby
Ducks Racing: 10,000
Organization: Rotary Club of Graham
Where: Graham, TX
Who They Serve: All proceeds will benefit local causes such as Backpack Buddies, college scholarships, Teacher Appreciation Breakfast and more.

Graham Duck Derby
Duck derby
Rubber duck race

2. Ken-Ducky Derby
Ducks Racing: 46,000
Organization: Harbor House of Louisville
Where: Louisville, KY
Who They Serve: Individuals with developmental disabilities by providing training and development programs for them and their families.

Rubber duck race, duck race, duck derby

3. Paducky Derby
Ducks Racing: 7,000
Organization:Merryman House
Where: Paducah, KY
Who They Serve: Provide services for individuals and families affected by domestic services.

Rubber duck race, duck race, Paducky Derby, duck derby


4. Pulaski Duck Race
Ducks Racing: 5,000
Organization: YMCA of Pulaski County
Where: Pulaski, VA
Who They Serve: Offer various fitness related activities and child development center to help people grow spiritually, mentally and physically.

Rubber duck race, duck race, Pulaski Duck Race


5. Omega Nu Ducky Derby
Ducks Racing: 12,000
Organization: Omega Nu
Location: Santa Cruz, CA
Who They Serve: Local charities and families in the Santa Cruz area.

Rubber duck race, duck derby, duck race

One of the most important components of planning a Derby Duck Race is sponsorships.  Sponsors are the key to success for your duck race.  So, how do you get sponsors for this quacky event? Here are some tips to consider when you are seeking sponsors for your Derby Duck Race and other fundraising efforts.

Quacky at the Austin Duck Derby  Volunteers at the Chicago Ducky Derby

Allow Plenty of Time

We cannot emphasize enough that it takes time to secure sponsorships. We recommend allowing your organization 7-9 months to plan a Duck Race because the majority of this time is going to be spent securing sponsorships. Don’t wait until the last minute. The more time you put into it, the better it will be for your race. When planning your duck race focus on your sponsors first. As a first-year racer, GAME sends you a timeline to follow so that you can stay on track.

Form a Committee

Designate a few people to be a part of a duck race sponsorship committee.  Their sole focus will be partnering with new sponsors in your community as well as maintaining current relationships. Oftentimes one person tries to “wear every hat” and do everything from securing sponsors to logistics to Adopting Ducks which leads to exhaustion.  If you need to be involved in the sponsorships, make sure you have other people assisting in the other areas of your duck race so you can keep focused.  Also, have multiple people in your sponsorship committee. This will lighten the load and bring fresh ideas and new perspectives when approaching new and current sponsorships.

Derby Duck Race Committee  Derby Duck Race Volunteers

Create a Prospect List

Think of all the businesses in your community who may have been involved with your nonprofit in the past as well as those businesses that you would like to partner with.  Create a list. Even if a business has said no in the past, make sure to include them on your list. You never know, they might surprise you and want to be involved with a duck race since it is something different. Look for businesses that attract a lot of families (i.e. grocery stores or restaurants) and businesses that are related to your organization and cause. Also, pay attention to advertising in your community. If businesses are spending money on bus signs, billboards, street banners, etc. they might have some money to donate as a sponsorship too!

Warm Introductions

Before sending out any emails, letters, or duck feathers to your prospect list, ask your board members, staff, and volunteers if they know any owners or employees at one of these businesses. If they do, ask for a warm introduction by phone, email, or in person. Potential sponsors are more likely to open your letter or email if they have met you before through a mutual contact. Always remember, do not ask for money or present sponsorship levels in your first letter to them. Instead, let them know about your duck race and organization and tell them to save the date. Be sure to include that you will follow up with them with more information in the near future date.

Duck Race Banner on a City Bus  Quacky talking about his Derby Duck Race on the News

Find a Media Sponsor First

Media sponsors are great to secure first.  In addition, they can attract other sponsors since they will know your Duck Race will be receiving coverage. You can also include media mentions in your proposals as a sponsorship value. Some media may help you sell sponsorships and/or provide warm introductions as they already have a lot of connections in the community. If available, media can also help assist in the production of a duck race promotional video that you can show other potential sponsor prospects.

Remember to check our blog regularly for more tips on other fun elements for a Derby Duck Race!

This week, over 20,000 ducks will race for the Boys & Girls Clubs of Acadiana for the 29th Annual Running of the Ducks! All duck adoptions benefit the numerous programs offered by the club. Each club in the Acadiana area provides age focused programs ranging from 6 to 16 yrs. The goal is to provide “programs designed to empower youth to excel in school, become good citizens and lead healthy, productive lives.”

Such programs include:

  • Sports & Recreation
  • Education
  • Arts
  • Health & Wellness
  • Career Development
  • Character & Leadership

The first lucky duck to cross the finish line will win the grand prize of a 2019 Nissan Altima along with other great prizes!

The Great Brevard Duck Race is celebrating its 21st year on March 30th! For 21 years, the duck race has been a staple fundraiser for Crosswinds Youth Services, who serve vulnerable youth and their families in Brevard County. This year 12,000 ducks will race down the Indian River to win some fantastic prizes such as a 2019 Honda Fit and a 4-Night Bahamian Cruise!

Go to Great Brevard Duck Race to adopt your lucky duck or learn more about how Crosswinds Youth Services helps youth in need in their community!

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