Rubber Duck Race For Nonprofits

racewithus@game-group.com

Since its inception in 2010, Instagram has expanded to 1 billion daily users worldwide. This makes it one of the most powerful social media platforms today! Although it is constantly growing, Instagram is still one of the best places on social media to market your brand, gain followers, and build a community that supports your cause, even if there is more competition now. In this post, you’ll find 5 tips on how to promote your nonprofit organization on Instagram.

Upgrade to a Business Account

If you haven’t done so already, you will want to upgrade your basic Instagram account to a Business Account by connecting it to your Facebook Business page. You can then view your Insights for posts, stories, and promotions,  as well as activity insights and audience demographics. This is an important tool for your organization and will show you where you may need to change your marketing strategy or social media content.

If you choose to run advertisements through Facebook, you will want to have your Instagram account linked so that your ads can also be placed on Instagram and Instagram Stories.

Instagram Stories

Instagram Stories is a popular feature that allows users to post photos and videos that disappear after 24 hours. Instagram stories have 500 million daily users and are predicted to overtake the newsfeed within the next year. A great tool to incorporate with Instagram Stories is Canva. You can use one of their many preformatted templates or create your own from scratch.

Once you start posting to your Stories, you can view your Story Insights.

  • Impressions – The total number of views your story has received
  • Reach – The number of unique accounts who saw your story
  • Taps Forward – The number of times someone taps to skip to the next piece of your story
  • Taps Back – The number of times someone taps to go back to a previous piece of your story
  • Replies – The number of times people send messages through the Send Message option on your story
  • Swipe Away – The number of times someone swipes to skip to the next account’s story
  • Exits – The number of times someone leaves the stories viewer to return to their feed
  • Next Story – The number of taps to the next account’s story

A nonprofit can use Instagram Stories to share race day images, behind the scenes events, tagging parties, adoption events and an inside look at upcoming events. 

Engagement is Key

The current Instagram algorithm prioritizes content by engagement. Why does engagement matter? The better your engagement rate, the higher your ranking from Instagram and the more users your account will be shown to – which means more potential followers!

Ask your followers for feedback and get reactions to your posts by using a shared hashtag. Take advantage of story features, such as the Ask a Question or Poll stickers to create interaction with your followers.

To further increase your engagement be sure to utilize your captions to the fullest extent. Each time you post a photo write an inspiring and relatable caption that your followers will want to read and interact with. And always make sure to respond to comments or questions on your posts!

Incorporate Hashtags

Hashtags are a popular way for users with interests similar to your organization to find your account. Listed below are some favored hashtags to use on your posts:

#Throwback Thursday or #TBT: Post a photo of your Board President at their high school prom or a photo from a past fundraising event. 

#GivingTuesday is a global day for giving back to various causes and falls on the Tuesday after Thanksgiving each year. Many organizations and companies often have campaigns centered around this day and post updates to campaign activities and goals using this hashtag.

#TransformationTuesday is intended to show change over time, usually with two pictures side by side. Get creative with this one to show how your organization has grown, project before-and-afters, or progress on your annual goals!

Event Hashtags: Create one or two hashtags that are specific to your event that people can remember. Encourage them to share them on social media to create more traction to your Instagram.

Tell a Story

Connect with your followers by telling a story. Social media users crave an authentic connection to the organizations and businesses they follow, regardless of what the product or service being offered may be. The best way to do this is to tell a personal story or one that your followers can relate to.

Each month, select a donor to highlight and ask them questions about how they first discovered your organization, what made them want to be involved in your organization, and what experiences in their lives shaped them to who they are today. In addition, you can include their picture, use quotes in your caption and be sure to tag them if they have an Instagram account.

Crisis Intervention Services of Coastal Horizons took a fun and different approach in securing new sponsorships for the 2019 duck season. With the focus on securing their $500 Corporate Duck sponsorships, they invited small, local businesses and hosted a wine & cheese night.

A 3-hour event turned into more than $5,000 in sponsorships along with 6 restaurants agreeing to sell ducks!

Duck Derby in Wilmington

The 2nd race of the season happens this Saturday on March 9th! 35,000 rubber ducks will make a splash in Fort Lauderdale, FL for the 13th Annual KID Duck Fest Derby!  The quacktivities happen from 12-3 PM at Esplanade Park for family-friendly activities. Adopt a duck and enter for a chance to win $10,000!

All proceeds benefit Kids In Distress who’s mission is to prevent child abuse, preserve the family, and treat children who have been abused and neglected.

To adopt a duck or learn more about Kids In Distress, check out:  2019 Duck Fest Derby

Is your nonprofit looking for a unique event to take your fundraising to the next level? Consider adding a duck race to your fundraising plans!  A rubber duck race allows your nonprofit to break away from the same old fundraisers allowing for a broader reach of your organization’s message.

What is a Rubber Duck Race?

A duck race is a fundraising event that allows your nonprofit and community to come together by allowing members of your community to “adopt” a rubber duck for $5.  Adopted ducks are then dropped into a waterway and race to the finish line to win prizes for their adoptive parents.

Planning a Rubber Duck Race
  • Timeline: A rubber duck race is a signature fundraising event. We recommend you start to plan at least 7-9 months prior to your race date.
  • Volunteers: A successful rubber duck race can’t happen without the help of committed volunteers.  Volunteer opportunities include duck adoptions, logistics support, tagging party, and more! We consult with our nonprofit racers on ways they can recruit volunteers for their rubber duck race.

Duck race fundraiser   KID Duck Fest Derby

  • Sponsors: The most important component of a rubber duck race is securing sponsorships. You should be able to say that 100% of every duck adoption is going directly to your organization.  Our fundraising team helps each client with sponsorship design that is customized to allow them to secure big bucks for their racing ducks!
  • Logistics: You actually don’t need a water source to launch ducks! Besides typical raceways such as rivers and lakes, GAME has experience with a variety of other raceway types.
Promoting a Rubber Duck Race
  • Social Media: Social media is just one of the tools you can use to encourage duck adoptions. GAME consults with our nonprofit partners on ways to use social media to promote their race.
  • Media Support: You will want to secure media coverage for your event.  Media support gives your event more credibility and publicity and saves your nonprofit money on advertising.
  • Promotional Ideas: In addition to promoting your duck race on social media, there are different promotional ideas you can implement. We consult with you on ideas that you can use to get the community quacking about your event!
  • Mobile-Friendly Software: All of our partners get access to our mobile-friendly software, which was created and optimized especially for duck races.
GAME is Your Rubber Duck Race Partner

Let our fundraising professionals provide you with the necessary tools to run a successful rubber duck race.  Contact us at racewithus@game-group.com or call us at (800) 779-RACE.

This weekend, our ducks are kicking off the 2019 season in Naples, Florida! The Great Naples Duck Race is raising funds as well as awareness to keep kids safe around water. Hosted by NCH Safe & Healthy Children’s Coalition, the organization partners with agencies throughout Collier County to improve the health and safety of children in the community.

A few of their efforts to keep young kids safe around water include:

  1. “Kids Don’t Float” life jacket loaner stands that provide US Coast Guard approved lifejackets on beaches throughout Collier County
  2. Swimming lessons for a child including transportation from preschool to an aquatic facility
  3. Educating children/parents/teachers through water safety presentations
  4. Providing door/window alarms for families to help prevent young children from wandering into the pool/canal/lake

You can still join the flock and adopt your duck for $10- with a goal of 10,000 ducks to race! 1st place duck will take home $10,000 along with other other QUACK-tastic prizes for 2nd and 3rd place.

If you’re in the Naples area, you don’t want to miss out on this incredible event and their cause! The Great Naples Duck Race is happening this Saturday, February 2nd from 4 pm- 7 pm.

Adopt A Duck: The Great Naples Duck Race

For More Information on Water Safety & More: NCH Safe & Healthy Children’s Coalition

Although it’s the off-season for our ducks, they have been quite busy making holiday appearances. If you have a duck race coming up, holiday-related events/posts are a great way to incorporate ducks to get the community excited. Here are some fun ways our racers have used ducks throughout the holiday season.

  1. Parade Float

    Graham Duck Derby
    Photo Credit: Graham Duck Derby
  2. Quacky Santa

    Community Assistance Center Duck Race
    Quacky Santa in The Woodlands, TX

    3. Elf on the Shelf

    Elf On The Shelf Ducks
    Photo Credit: Coastal Duck Derby

    4. Santa Duck

    5. String of Derby Lights

    Duck race fundraiser
    Photo Credit: The Great Naples Duck Race

Duck season may be over but the holidays are a great time to show your duck partners your appreciation! Wish your sponsors, adopters and potential donors for the upcoming Thanksgiving holiday with a custom image and note.

Other great ideas are to drop off a duck feather along with a Thanksgiving message or duck-o-rate a derby duck with paint and faux feathers like our friends at Youth Emergency Services & Shelter did last year!

Happy Thanksgiving from your GAME family. We hope you have a great holiday!

 

All ducks are on deck for the 24th Annual Rubber Duck Regatta this weekend in Cincinnati, OH! 180,000 of our ducks (yes, you read right, nearly 200k ducks) will be dropped in the Ohio River to raise money for Freestore Foodbank. Freestore Foodbank provides emergency food and services to children and families with an ultimate goal of creating stability and self-reliance for those in crisis. If all ducks are adopted by this Sunday, this will mark the 5th consecutive year the event has raised over $1 million to fight hunger in their community. If that isn’t incredible, we don’t know what is!

To put things in perspective, here is a breakdown of what a duck or flock of ducks does for the organization:

  • $5 = One duck and equates to 15 meals
  • $25 = “Big Quack” – Five ducks, plus one free and equates to 75 meals
  • $50 = “Bob’s Quack Pack” – Ten ducks, plus two free and equates to 150 meals
  • $100 – “Flock of Ducks” – Twenty ducks, plus four free and equates to 300 meals

The festivities begin on Sunday, at 2 pm and one lucky duck will win a 2018 Honda Accord and possibly $1 million if their duck is the KEMBA Million Dollar Duck!

If you’re in the Cincinnati area, you don’t want to miss this QUACK-tacular event to help raise money to fight hunger! Adopt a duck or sign up to volunteer and see for yourself what it looks like to see 180,000 rubber ducks make a splash!

The ducks are making their way back to sunny, Tampa, Florida for their 2nd duck race this Saturday! Last year, the Kiwanis Club of Tampa ‘s inaugural The Incredible Duck Race exceeded their original goal of 5,000 ducks and sold just over 7,400. This year, they have set a goal of 10,000 ducks to raise more money for The Tampa Kiwanis Club Foundation. The foundation supports local programs such as youth leadership, reading rooms, accessibility ramps, etc.

The festivities are between 10:00 am-12:00 pm and it’s free to the public!  The event will feature family-friendly games, food trucks, and entertainment. Then stick around to watch the ducks make a splash in the Hillsborough River and see which three lucky ducks win cash prizes! First place winner takes home $5,000.

For more information about The Incredible Duck race or adopt a duck of your very own, go to www.TampaDuckRace.com!

Tomorrow, 60,000 rubber ducks will make a splash in Downtown Chicago for the 13th Annual Chicago Ducky Derby! The duck race has been a staple fundraiser for Special Olympics Illinois and raised over $300,000 last year for their athletes. All proceeds benefit more than 23,000 athletes and approximately 20,000 Young Athletes across Illinois, to allow the athletes to participate in the Winter and Summer Special Olympics games at no cost to them and their families.

One lucky duck will take home a 2018 Chevy Equinox along with other great prizes for 2nd, 3rd, and 4th place. If you’re in the Chicago area, it’s not too late to adopt your duck! Go to www.chicagoduckrace.com and secure your spot in the race with one duck for $5 or a flock of ducks (24) for $100!

The quacktivities begin tomorrow, August 9th at The Wrigley building at 9:00 am and the splashdown for the derby is at 1:00 pm.

For more information about Special Olympics and their incredible athletes, visit: www.soill.org

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